The history of recycling in the United States goes back to pre-World War i. However, it has sen radical growth and substantial changes over the past decade or so, for a number of reasons discussed here--including education, access to recycling bins and public awareness.
Here are some ideas to help improve your green marketing success as well as thoughts on how to become a greener organization before you start to promote and marketing yourself. Be sure you are "walking the walk" BEFORE you start "talking the talk" in order to avoid greenwashing and other counterproductive situations.
